Privacy Policy

Last Updated: 18 February 2025
Effective Date: 18 February 2025

MadKeep respects your privacy and is committed to protecting your personal data in accordance with the highest standards of data protection law. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at www.madkeep.com (the “Website”).

By accessing or using the Website, or by providing your personal information to us, you consent to the processing of your data as described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the Website.

We comply with the General Data Protection Regulation (GDPR) (EU) 2016/679, the Ley Orgánica de Protección de Datos Personales y garantía de los derechos digitales (LOPDGDD) of Spain, and the California Consumer Privacy Act (CCPA) where applicable.

Definitions

The following capitalized terms are used throughout this policy and align with GDPR terminology:

• Personal Data: Any information relating to an identified or identifiable individual (e.g., name, email, IP address, location).
• Data Subject: The individual to whom the personal data relates.
• Processing: Any operation performed on personal data (collection, storage, use, disclosure, etc.).
• Controller: The entity that determines the purposes and means of processing — MadKeep.
• Processor: A third party that processes data on our behalf.
• Consent: A freely given, specific, informed, and unambiguous indication of your wishes.
• Special Categories of Data: Sensitive data such as health, biometrics, or political opinions — we do not collect this.

Name and Contact of the Controller

Controller: MadKeep
Email: privacy@madkeep.com
Website: www.madkeep.com

For data protection inquiries, including exercising your rights, please contact us at privacy@madkeep.com .

Information We Collect from You

We value your trust. MadKeep does not sell, rent, or share your personally identifiable information (such as name, email, or phone number) with unaffiliated third parties for non-MadKeep marketing purposes. However, your data may be treated as a business asset in the event of a merger, acquisition, or corporate restructuring.

Children and Minors

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children without verifiable parental consent. If we become aware that a child under 16 has provided personal data, we will promptly delete it.

Parents or guardians who believe their child’s data has been collected without consent may contact us at privacy@madkeep.com .

When We Collect Your Personal Information

We may collect your personal data when you:

• Register for an account or subscribe to our services;
• Contact us via email, contact forms, or support;
• Subscribe to newsletters or marketing communications;
• Participate in surveys, contests, or loyalty programs;
• Make a purchase or use our services;
• Lodge a complaint or provide feedback;
• Browse or interact with our Website.

We may also receive your information from third parties (e.g., credit agencies, partners) where you’ve given consent or where permitted by law.

How We Collect Your Information

Direct Collection

When you register, apply for services, or fill out a form, we collect information directly from you.

Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage, and deliver personalized content. See our Cookies section below.

Content You Provide

Any content you post (e.g., reviews, comments, photos) may be visible to others. We are not obligated to monitor such content but reserve the right to remove it at our discretion.

Payment Information

If you make a purchase, we may collect payment details (e.g., card number, billing address, CVV). These are processed securely via PCI-compliant payment gateways.

Log Files

Our servers automatically collect:

• IP address
• Browser type and version
• Operating system
• Referring/exit pages
• Pages viewed and time spent
• Click patterns

Geo-Location Data

If you access the site via a mobile device, we may collect approximate or precise location data (e.g., GPS) only with your consent.

Third-Party Analytics Tools

We use tools like Google Analytics to understand user behavior. These tools may collect IP addresses and cookies. Their use is governed by their own privacy policies.

Lead Identification (Firmographic Data)

We use lead identification technology to analyze business visitors to our site. This process may involve collecting anonymized IP addresses and company-level data (e.g., industry, size, location). This is not individual-level tracking unless you explicitly provide your information.

How We Use Your Information

We use your personal data to:

• Provide, personalize, and improve our services;
• Process transactions and manage your account;
• Communicate with you (e.g., service updates, support);
• Send marketing and promotional content (you may opt out anytime);
• Prevent fraud and ensure security;
• Comply with legal obligations (e.g., tax, anti-money laundering);
• Respond to legal requests or protect our rights;
• Analyze usage and optimize the Website.

Legal Basis for Processing (GDPR & Spanish Law)

Under Article 6 of the GDPR, we process your data based on one or more of the following lawful grounds:

• Consent (Article 6(1)(a)): For marketing, newsletters, and non-essential cookies.
• Contractual necessity (Article 6(1)(b)): To fulfill services you’ve requested.
• Legal obligation (Article 6(1)(c)): For tax, accounting, or regulatory compliance.
• Legitimate interests (Article 6(1)(f)): For fraud prevention, service improvement, and targeted advertising (always balanced against your rights).

For Spanish residents, we also comply with national law, including registration with the Agencia Española de Protección de Datos (AEPD) where applicable.

Our Legitimate Interests

These include:

• Improving Website functionality and user experience;
• Preventing fraud and enhancing security;
• Business development and customer relationship management;
• Marketing to existing customers (with opt-out rights).

We always conduct a Legitimate Interests Assessment (LIA) to ensure your rights are respected.

Data Retention Periods

We retain your data only as long as necessary, or as required by law:

After these periods, data is securely erased or anonymized.

Disclosure of Your Information

We may share your personal data with:

• Service Providers: Hosting, payment processing, customer support, email delivery (e.g., AWS, Stripe, Mailchimp).
• Legal Authorities: When required by law (e.g., court orders, tax authorities in Spain or the U.S.).
• Affiliated Companies: For internal business purposes.
• Business Transfers: In the event of a merger, sale, or reorganization.

We do not sell your personal data to third parties for their independent marketing.

All processors are bound by GDPR-compliant data processing agreements.

International Data Transfers

Your personal data may be transferred to, and processed in, countries outside the European Economic Area (EEA), including the United States.

When we do so, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs) approved by the European Commission;
• Compliance with the EU-U.S. Data Privacy Framework (DPF);
• Binding corporate rules (if applicable).

You may request a copy of these safeguards by contacting privacy@madkeep.com .

Your Rights as a Data Subject (GDPR & Spanish Law)

Under GDPR and Spanish law, you have the following rights:

Right to Access

Request confirmation and a copy of your personal data.

Right to Rectification

Correct inaccurate or incomplete data.

Right to Erasure (“Right to Be Forgotten”)

Request deletion of your data, unless we have a legal basis to retain it.

Right to Restrict Processing

Limit how we use your data in certain circumstances (e.g., if accuracy is contested).

Right to Data Portability

Receive your data in a structured, machine-readable format and transfer it to another service.

Right to Object

Object to processing based on legitimate interests or direct marketing. We will stop unless we have compelling grounds.

Right to Withdraw Consent

Revoke consent at any time. This does not affect prior processing.

Right to Lodge a Complaint

You may file a complaint with:

• Agencia Española de Protección de Datos (AEPD) in Spain
• California Privacy Protection Agency (CPPA) in the U.S., if applicable

To exercise any of these rights, contact us at privacy@madkeep.com . We will respond within 30 days.

California Consumer Privacy Act (CCPA) Notice

If you are a resident of California, you have the right to:

• Know what personal information we collect about you;
• Request deletion of your personal information;
• Opt out of the “sale” or “sharing” of your personal information.

We do not sell your personal information. However, certain tracking technologies (e.g., advertising cookies) may be considered “sharing” under CCPA.

You can opt out of targeted advertising via:

• The “Do Not Sell or Share My Personal Information” link on our Website
• Browser-level opt-outs (e.g., Global Privacy Control)

To submit a CCPA request, email privacy@madkeep.com .

Automated Decision-Making and Profiling

MadKeep does not use fully automated decision-making or profiling that produces legal or significant effects on individuals.

Cookies Policy

We use cookies to enhance your browsing experience:

• Essential Cookies: Necessary for the Website to function.
• Performance & Analytics Cookies: Help us understand how users interact with the site (e.g., Google Analytics).
• Marketing/Tracking Cookies: Used for personalized ads (e.g., Google AdWords, Facebook Pixel).

You can manage or disable cookies via your browser settings. Disabling non-essential cookies may affect functionality.

We use a cookie banner to obtain your consent for non-essential cookies, in compliance with ePrivacy Directive (Cookie Law) and Spanish regulations.

Newsletter Subscription

You may subscribe to our newsletter by providing your email. We use double opt-in to confirm your subscription.

We also collect:

• Your IP address
• Date and time of registration

This ensures compliance and security.

You may unsubscribe at any time using the “unsubscribe” link in every email.

Newsletter Tracking

Our newsletters include tracking pixels to monitor open rates and link clicks. This data is used to improve content and measure campaign effectiveness.

You may withdraw consent by unsubscribing. All tracking data is stored securely and never shared with third parties for their use.

Third-Party Services and Integrations

Google Analytics

Used to analyze traffic. You can opt out via Google Analytics Opt-out Browser Add-on .

Google AdWords & Remarketing

Shows targeted ads. Manage preferences via Google Ads Settings .

Facebook (Meta)

Social plugins (e.g., Like button) may collect data if you’re logged in. Log out to prevent tracking.

LinkedIn

Used for social sharing and recruitment. Data use governed by LinkedIn Privacy Policy .

X (formerly Twitter)

X buttons allow content sharing. Logged-in users may be tracked. Log out to prevent this.

All third-party tools are used in compliance with GDPR and require your consent where applicable.

Data Security

We implement technical and organizational measures to protect your data, including:

• SSL/TLS encryption
• Firewalls and intrusion detection
• Regular security audits
• Access controls and staff training

While we strive to protect your data, no transmission over the internet is 100% secure. You also play a role — protect your login credentials.

Third-Party Links

Our Website may link to external sites (e.g., social media, partners). We are not responsible for their content or privacy practices. Please review their policies before sharing personal information.

Do Not Track (DNT)

Our Website does not respond to automated “Do Not Track” browser signals. However, you can manage tracking via cookie settings or browser controls.

Changes to This Privacy Policy

We may update this policy periodically. Changes will be posted on this page with a revised “Last Updated” date.

Significant changes will be communicated via:

• Email (for registered users)
• Prominent notice on the Website

Your continued use after changes are posted constitutes acceptance.

Contact Us

For questions, requests, or complaints regarding your personal data, contact us:

Email: privacy@madkeep.com
Website: www.madkeep.com

We will respond to all legitimate requests within 30 days.

Supervisory Authorities

If you wish to file a complaint, you may contact:

Spain

Agencia Española de Protección de Datos (AEPD)
Website: https://www.aepd.es
Email: contacto@aepd.es

United States (California Residents)

California Privacy Protection Agency (CPPA)
Website: https://cppa.ca.gov